For many technology vendors, it’s all about the sell, touting their product virtues and value propositions in language that simply does not mean anything to a prospective customer. They fail to effectively communicate in a way that proves they actually understand the pain points and challenges of a specific sector, whether that’s engineering, construction, aerospace and defense, retail, or any other type of enterprise.
Simply dropping key industry buzzwords and presenting the impression of expertise isn’t good enough. Technology vendors must use language that resonates with their prospective customer in a way that shows how they apply to that particular sector or vertical.
Matt Mong, our VP of Market Innovation, explains how Project Business Automation, a horizontal solution that addresses the business processes of running projects can be applied to any company in any industry where projects are important to the bottom line.
Read the entire article on Forbes.