You are here: Home > Industries > Advertising, Marketing and PR Services

Read What Analysts Are Saying:

"Any project-based organization struggling to bring complex projects and portfolios under control should take a serious look at Adeaca. The solution is one of the few that will help the organization fully integrate operational and financial processes into a single advanced ERP system."

Read the full report here: TEC analyst report

Advertising, Marketing & PR Services 

As an advertising, marketing, or public relations firm you value creative talent and deep relationships with your clients.  Ensuring the right creative resources are available at the right time and place, with the right skillsets, is an ongoing balancing act. 

Adeaca's Enteprice Project ERP solution is specially designed to help you overcome these challenges and promote an efficient and collaborative organization.

Has effective client management become a major project in itself?

We hear you.  Accounting for every detail of a client contract, including measuring the degree of campaign or contract completion, remains a huge challenge, particularly as projects become more complex.  Poorly managed resources and budgets can turn what appeared to be profitable projects into a string of unfulfilled client expectations, extra work for employees, and less than anticipated profit margin on the books. 

Creativity is your bread and butter, but if it isn’t delivered effectively across increasingly different forms of media, your profitability suffers.  Add in the complexity of managing multiple brands and campaigns across a portfolio of client relationships and you can quickly become overwhelmed.

Rather than just another project accounting system you need a fully integrated operational project management solution to start spending more time managing and less time administering your projects. 

Building ontop of the Microsoft Dynamics AX platform this core business solution will improve operational efficiency, reduce technology costs and increase your customer satisfaction level as well as your bottom line.

Adeaca's Enteprice Project ERP solution will help you:

  • Effectively evaluate the profitability of projects in the sales phase and maintain that profitability through planning and execution
  • Ensure your high cost creative resources are utilized effectively across a portfolio of campaigns and clients
  • Increase the repeat business value of a client by more consistently coming in on time and on budget
  • Quickly respond to scope changes, campaign results, and external market impacts
  • Establish efficiency in your business processes while allowing flexibility for the creative process
  • Provide a clear real time view of your progress and profitability across your entire portfolio of projects and clients
  • Enable close collaboration between your resources, no matter where in the world they are based
  • Significantly reduce the non-creative time spent supporting client projects

Learn More About the Benefits and Capabilities of Adeaca's Project ERP solutions

Please go to the solution section for the full in depth description of the benefits and capabilities: