By: Dr. Marina Theodotou As the volume and velocity of change and data brought by digitization, advanced technologies, and demographics increases exponentially, making sound business decisions using data becomes critical. However, not all data is useful or reliable. This is problematic for business leaders because unreliable metrics can lead to incorrect decisions and ultimately, result in making wrong strategy moves, increased costs, multiplied risk, and lower performance.   Business leaders can mitigate these risks by ensuring data adds [...]